Singapore, 10 September 2025 – Digital travel platform Agoda, marking World Tourism Day with a major sale designed to inspire more people to explore new corners of Asia Pacific, while giving hotels and travel providers a chance to boost visibility and bookings.
The initiative comes as cross-border travel in Asia Pacific becomes easier with relaxed visa restrictions, fueling a wave of demand for both popular hubs and off-the-beaten-path destinations. According to Agoda’s latest New Horizons data, lesser known spots such as Chiayi in Taiwan, the Perhentian Islands in Malaysia, Cheongju-si in South Korea, and Siquijor Island in the Philippines are among the fastest-growing destinations this year.
“World Tourism Day is a reminder of the importance of making travel affordable and accessible for everyone,” said Andrew Smith, Senior Vice President, Supply at Agoda. “In the first half of this year, searches for emerging cities already represented more than 30% of overall searches in Asia Pacific. This campaign gives hotels in both established and rising destinations the chance to connect with new audiences through Agoda’s global platform.”
Running from 24 September to 8 October, the campaign will feature discounts of up to 60% on hotels, with special flash sales of up to 70% on 27 September and 6 October. Flights and activities are also part of the promotion, while Agoda VIP members get early access between 21 and 23 September.
Agoda’s World Tourism Day Sale not only offers travelers great value but also creates new opportunities for accommodation providers and travel partners to reach high-intent guests during a key seasonal travel window. To help partners make the most of the campaign, Agoda provides a suite of data-driven tools and insights aimed at maximizing visibility and performance insights designed to optimize performance in capturing demand.
Campaign highlights for partners:
- VIP Early Access (21–23 September): Up to 60% off for Agoda VIP members.
- Mega Sale (24 September – 8 October): Up to 60% off hotels for all travelers.
- Flash Sales (27 September and 6 October): Up to 70% off hotels for limited-time bookings.
- Exclusive Flight and Activity Deals: Enhanced cross-sell opportunities.
